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Editor's Letter - May 2013

Posted on 3.31.2013

It does not matter what industry or vertical your enterprise is competing within, the question regularly raised in discussions among Web professionals and the savvy, digitally minded businesses that employ them is often (almost always) the same: How do we get more traffic?

In a way, acquiring “more” website visitors seems to be the fast track to digital success. In reality, however, it’s never as easy as turning a key in an ignition (despite some common misconceptions that it is). There are specific channel considerations to be made, advertising dollars to be budgeted accordingly and email design experiences to create, in order to reach a point when you can ultimately fill conversions funnels with the true engine of Web success — traffic (in all its fast and shiny glory). Those that fail to acquire the website visitors they need, either never get off the starting block or encounter significant roadblocks in their digital business travels.

This month’s feature article focuses on traffic. Associate Editor Michael Garrity looks at the many ways that digital media professionals can get more of it, and with help from the digital elite, he explores a variety of creative and practical ways to help make sure you win the ‘Net race.

Website Magazine readers also have access to several other items that are sure to accelerate their digital success. This month you’ll find detailed guidance on gamification in the enterprise, advice for adding video in the e-commerce marketing mix and suggestions for the use of Unicode symbols in email marketing. There are also many other important topics and themes covered including site search functionality, practical approaches to underutilized domains, consumer expectations of mobile and even some social media guidelines for the C-Suite.

Enjoy this issue of Website Magazine and make sure to visit us on the Web at to experience our new mobilefriendly, channel-based digital format covering all of the topics that Web workers need to achieve digital success, from design and development to search and social.

Best Web Wishes,
Pete Prestipino
Editor-in-Chief,Website Magazine

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