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Editors Letter: October '13

Posted on 8.31.2013

:: With Peter Prestipino, Editor-In-Chief ::

Loyalty for the Modern Digital Buyer

Are your current customers loyal to your brand? Do they eschew the advances of others, remaining steadfast and resolute in their dedication to your company? Are they unwavering in their support, true-blue and unfailing advocates of your products? If so, you’re one of the fortunate few to experience that state of digital bliss.

Loyalty isn’t something that’s manufactured; it comes only as a result of being a constant, dependable and useful presence in the lives of consumers, from the initial awareness phase to conversion and retention. There aren’t any shortcuts when it comes to building and maintaining loyalty, but there are many well-established practices that any digital-minded brand can employ to maximize the value from their customer relationships.

E-commerce merchants, digital service providers and information publishers must start developing a more engaged user base, and they can start immediately with this month’s feature article. Website Magazine Managing Editor Amberly Dressler provides a unique perspective on loyalty in the digital age, exploring topics including rewards and retention, gamification and personalization.

This issue is filled with many additional articles that will prove valuable to Internet professionals in their efforts toward establishing deeper loyalty among users and furthering their Web success. Website Magazine readers will find practical guidance on the dangers of myopia in marketing, actionable advice for developing audience messaging strategies, detailed information on the SoLoMo Web, insights on the next 10 years of affiliate marketing, tips on search- and user-friendly design, minimizing social media waste and much more including 50 top movers and shakers in the mobile solutions market today.

Enjoy this issue of Website Magazine and make sure to visit us on the Web at WebsiteMagazine.com to experience the in-depth coverage of emerging trends, best practices and industry news that matters most to your success as an Internet professional.

Best Web Wishes,
Pete Prestipino
WM Editor-in-Chief
peter@websitemagazine.com

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