Editors Letter - September 2013
Digital Experts Speak on Conversions
____ From the Editor:
Summer is in full swing but Internet professionals
across the World Wide Web aren’t resting in their
digital hammocks. They’re actively rebranding,
redesigning, optimizing and automating every aspect
of their enterprises and digital presences.
As the seasonal Web lull nears completion, however, and holiday 2013 rapidly approaches, Internet professionals will be feverishly drilling down on what’s most important to the success of their enterprises — conversions — in the months to come (and so should you).
Whether you’re an e-commerce merchant, an information publisher or a service provider conducting at least part of your business on the ‘Net — it’s time to start capitalizing on your website traffic and the positive user experience your brand has created.
In this month’s feature article, Website Magazine has assembled an expert panel of CEOs, CTOs, creative directors and marketers to share their insights about today’s state of conversions on the Web. Our editors posed important questions about the multichannel promotional environment, the design elements that prevent conversions, and how to compete for shoppers who demand more intimate and individualizing experiences. Their answers and replies are both intriguing and insightful.
This issue is filled with many more articles valuable to Internet professionals on their journey to Web success. Website Magazine readers will find actionable guidance and detailed information on two-factor authentication, email marketing for low-volume lists, tag management for the enterprise, user-experience metrics, payment processing, technical SEO fundamentals, mobile advertising design, marketing automation and much more, including 50 of the leading email marketing and automation solutions available today.
Enjoy this issue of Website Magazine and make sure to visit us on the Web at WebsiteMagazine.com to experience the in-depth coverage of emerging trends, best practices and industry news that matters most to your success as an Internet professional.
Best Web Wishes,
Peter Prestipino —
Editor-in-Chief, Website Magazine