Editor's Letter - The Web’s Best & You
Think back to a time when the idea of “keeping up with the joneses”
was at an all-time high. Most will imagine the 1950s — when suburban
growth and a new advertising medium (TV) fueled consumerism
and living (and buying). To increase social standing, people purchased
items (then it was washing machines, TVs, station wagons) to impress
their peers — and started to live outside their means.
Decades later, keeping up with the joneses is not an obsolete idea. People are still judged by the cars they drive, what smartphones they carry, how they keep up their lawns, etc. Similarly, those running digital enterprises compare their websites, social media campaigns, email marketing and more to those of their peers — often looking for the next technology or tactic that will help them keep up.
Like the joneses, the Web’s best often look perfect on the surface. And, since we’re human, we compare our brands to theirs. It was Theodore Roosevelt, however, who said “Comparison is the thief of joy.”
So as you read this month’s feature, “Keep Calm and Keep Up With the Web’s Best” know that it’s not intended for Website Magazine readers to compare their digital properties with the companies recognized in these pages, but rather to serve as a reminder that every business has growing pains. Every brand has something they can do better, whether it’s in acquisition and retention, analytics and optimization, or infrastructure and reliability. The Web’s best are those who are committed to leveraging technology and using tactics that improve their products and services in order to better serve their customers.
This edition of Website Magazine will also help propel Internet professionals into the New Year with many forward-thinking best practices and innovative ways to think about old problems. Website Magazine’s Winter issue provides readers with actionable tips on extending relationships with first-time holiday buyers, a look at 2014 resolutions for Internet professionals, and, as always, practical and actionable guidance on SEO, e-commerce and Web design. Readers can also review articles on marketing to moms, ad formats that are nearly guaranteed to engage audiences, and software to help starter executives prioritize projects and stay organized.
Enjoy this issue of Website Magazine and make sure to visit us at WebsiteMagazine.com for our daily coverage of the news that matters to your Web success.
Best Web Wishes,
Peter Prestipino — Editor-in-Chief,Website Magazine