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Effective Press Releases & Distribution Channels

Posted on 5.14.2008
It is widely believed that the first press release was issued over 100 years ago by Ivy Lee on behalf of the Pennsylvania Railroad, which had just suffered a tragic accident. The press release was issued to prevent alternate versions of the accident from being spread among the press. And, 100 years later the intent of a press release hasn’t changed. It remains a valuable resource in any marketer’s tool kit. But its importance in the Internet age and the world of search engine optimization has never been greater.

Read Milind Mody's article now - Effective Press Releases and Distribution Channels.

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