It is widely believed that the first press release was issued over
100 years ago by Ivy Lee on behalf of the Pennsylvania Railroad, which
had just suffered a tragic accident. The press release was issued to
prevent alternate versions of the accident from being spread among the
press. And, 100 years later the intent of a press release hasn’t
changed. It remains a valuable resource in any marketer’s tool kit. But
its importance in the Internet age and the world of search engine
optimization has never been greater.