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Eliminate App Updates with Artisan’s Instant Publishing Feature

Posted on 5.22.2013

John McCain is certainly not the only iOS user that is frustrated by having to manually update apps all the time, but if it is up to Artisan Mobile, this problem won’t be along for much longer.

This is because the Mobile Experience Management (MEM) platform provider offers an instant publishing feature, which allows brands to make improvements to their native mobile applications in real-time. For example, developers can make changes to the look and feel of their apps without re-writing code or re-submitting their apps to the app store for approval. This eliminates the need for customers to continually update apps on their iPhones and iPads, as any updates made by the developer are instantly published.

"We enable companies to publish changes to their apps in real-time, and we remove the necessity for consumers to continually update applications on their devices,” said Bob Moul, CEO, Artisan. “With Artisan, testing, modifying, and analyzing native apps is now as simple as editing a website. Our instant publishing feature lets brands do their jobs more effectively, removes consumer irritations, and helps provide more compelling app experiences that drive engagement, loyalty, and revenue.”

Not only does this feature satisfy consumers because they no longer need to manually update their app, but it also ensures brands that their customers are all using the most recent version of their app. Previously, developers were required to write new code, re-submit apps and then wait for customers to update the app – even for modifications as simple as changing the app’s background color for a holiday. But Artisan’s patent-pending instant publishing technology eliminates these time-consuming steps, as it renders the user interface of native mobile apps dynamically from the cloud and the company’s MEM platform provides a single environment where mobile experiences can be managed without writing code.

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