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Eliminate the Keyword-Not-Provided Problem

Posted on 9.27.2015

Marketing analytics vendor Jumpshot, which launched in January of 2015, is taking aim at the encrypted search results problem.

While other research tools receive data through the AdWords API or use bots to piece together data inputs and implied metrics, Jumpshot is leveraging its panel of 115 million consumers to analyze search activity, making it possible to provide actionable data to help marketers improve search advertising campaigns, SEO tactics and content development initiatives.

The new Jumpshot Elite solution essentially provides 13 months of "backward-looking" data as well as access to real queries by searchers, paid and organic results for websites, and visibility into organic keywords, eliminating the "not provided" outcome in Web analytics.

"Ever since search engines encrypted search results, marketers have been in the dark about keywords, impacting not only the insight into their own search investments, but also their ability to unearth high converting keywords for their competitors," said Deren Baker, CEO of Jumpshot. "Our platform eliminates the hacks, assumptions, and guesswork that marketers are doing now and provides real data: actual searches tied to actual conversions conducted by real people with nothing inferred."

For several years now marketers have been unable to see what organic and paid search terms users were entering, and more importantly, unable to connect those search queries to actual purchases. Jumpshot's new offering hopes to minimize the troubles resulting from encrypted search.

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