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Email 101: Intro to Email Marketing

Posted on 4.02.2014

Email is one of the most powerful and effective tools in marketing. That’s because email is the preferred mode of communication for today’s buyer. According to Waldow Social, 77% of buyers prefer to receive marketing communications via email.

This course is designed to help marketers create great email marketing campaigns to support their lead generation efforts; note that the basic principles also apply to reselling and upselling. It consists of ten sections. If you are interested in a specific topic, you can focus on each section on a standalone basis. Each section contains: essential best practices; an illustration of those best practices; and a step-by-step how-to.

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