Email & Social Growing Closer
Email service provider What Counts must sense that social media is a better friend than foe, announcing a partnership today with social media tracking provider Meteor Solutions and Quorus, a word-of-mouth (WOM) social shopping engine, for a Social Media Suite.
Incorporating technologies from both partners into the WhatCounts platform, the new Social Media Suite will be available as a Web-hosted application or as part of the WhatCounts Broadcaster appliance line.
“For too long, email service provider solutions for social media have been limited to monitoring functions, just listening to the social media conversation that’s going on around them,” said Brian Ratzliff, president of WhatCounts. “Our partnerships with Meteor Solutions and Quorus will provide a robust platform for brands to proactively create rich social media experiences for consumers, and develop deeper relationships with their best social media advocates.”
Benefits of the service seem quite useful overall. The ability to create a deeper and more meaningfull social shopping experience that allows consumers to invite friends to shop and converse with them online seems, while not new or innovative, has been shown repeatedly to influence conversion. This is a great example of email marketing and social media marketing working hand-in-hand to accomplish the same goal.
“Marrying the power of our social media platform with WhatCounts’ proven email-marketing system is a natural way to extend the availability of word-of-mouth tools to enterprise marketers,” said Ben Straley, CEO at Meteor Solutions. “This partnership will enable WhatCounts clients to achieve whole new levels of return on investment with their best customers as well as their prospects.”