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Email Campaigns Get Collaborative at MailChimp

Posted on 4.29.2013

Email marketers understand the numerous company departments that must be involved with each and every campaign send - including business executives, sales personnel, designers and marketers.

These Web professionals collaborate on content, segmentation tests and pretty much everything else you can think of - but are they really... collaborating?

Email service provider MailChimp has launched a set of new collaboration tools to make the whole process of creating, and ultimately sending, an email a far easier, more seamless process for multi-person digital enterprises.

Email marketers can now include comments (personal messages) when sending tests to others within their organization. When those comments are replied to by test message recipients (by replying to the email itself), they appear within the new Comments tab within the MailChimp interface. MailChimp users also now have access to comment notifications (which arrive through email) as well as inline collaboration - both of which are ideal for those that need to be kept in the loop on each and every change that's occurring.

In an effort to make sure that suggested changes are successfully completed, MailChimp also included a "Completed Tasks" feature which helps to organize comments and feedback.

In the future, Mailchimp indicated they will even offer the option to send notifications via their native mobile app.

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