Holiday Email Checklist for Merchants
For some retailers, the holiday season can represent anywhere between 20-40 percent of annual sales, according to the National Retail Federation. Plus, if your e-commerce website is anything like Macy’s, Zappos or Target, you will see the bulk of your online traffic come in October, November and December. This means you are most likely seeing some of your lowest traffic of the year right now.
It may be tempting to take a summer hiatus like many of your website visitors are, but with less business and consumer confidence at its highest level since January 2008, now is the perfect time to optimize your holiday email campaigns to make for a very merry holiday season. If you need even more reasons to begin your email plans in July, know this: Email accounts for nearly 3 percent of website visits (ahead of social) and higher conversions (3.58 percent) than search (2.49 percent) and social (.71 percent) combined.