Email Intelligence with MailChimp & Microsoft's PowerBI
MailChimp has partnered with Microsoft in an integration that will enable users of the email marketing service to better visualize their data with the help of the PowerBI platform.
Mailchimp users that connect their account with PowerBI will be able to import their account data where they can then manipulate it to gather insights into a variety of metrics. For example, users can compare metrics across campaigns, see the total number of emails sent from their account, and even view total open rates across all campaigns as well as their most active lists. According to some MailChimp users Website Magazine spoke to, it's a vast improvement on the existing analytics the email service currently provides.
The tool will be very useful for those interested in seeing who their most engaged subscribers are, how specific campaigns performed historically based on a sending day for example, or what the effect would be on deleting or combining specific lists.
Four dashboards are currently available with Power BI for MailChimp: Campaign Overviews, Top Campaigns, Lists Overview and List Members.