Email Journey Tracking in a Multi-Device World
How much do you know, I mean really know, about how your email initiatives are influencing online sales? If you're like the majority of email marketers, the answer is not enough.
A new tool from email strategy and marketing technology firm Email Aptitude hopes to change that, providing insights into how the email channel influences revenue performance.
With Email Aptitude's new ESP-agnostic Journey Tracker solution, if a subscriber opens an email without clicking but ultimately converts, the solution can attribute revenue to a specific email. And if a subscriber engaged on mobile later goes direct to the site or desktop or tablet device, the solution will be able to attribute revenue to the original email as well.
“We are very excited for this new capability to be made available for all online retailers,” said Forest Bronzan, CEO, Email Aptitude. "With email driving heavy purchase influence, but subscribers engaging and converting from different devices, this new tool helps fill the gaps and provide stronger channel attribution insight."
The view-through conversion tracking technology can be leveraged as an individual tool or combined with other functionality from Email Aptitude’s SaaS platform.