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Email Marketing 101; Digital Revenue & Simpler Send

Posted on 1.15.2015

Email is an immensely powerful channel for any marketing team. This “tried-and-true” digital method has continuously provided returns and it is only expected to continue to do so.

In fact, email marketing has a 40 times higher customer acquisition rate than that of Facebook and Twitter combined, according to research from global consulting firm McKinsey & Company. Additionally, marketers’ campaigns are only getting better through tactics such as A/B split testing, segmentation and the use of transactional emails – ultimately pushing email marketing full force into the age of automation. Instead of turning to the “new trend” of social commerce, it’s time for digital marketers to master what they already know.

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