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Email Marketing and Campaign Promises [Infographic]

Posted on 2.10.2014

For those of you who don't have an upcoming three-day weekend, you may have forgotten that Monday is Presidents' Day. You may have even failed to make the connection between past presidents, and our current commander in chief, and email marketing (don't worry, we did too).

Email marketing brand Campaigner, however, has connected the presidential dots and found that our country's leaders have bestowed valued marketing lessons on Internet professionals without even realizing it.

“It’s amazing that these visionaries from centuries ago can still provide guidance and inspiration that is relevant today,” said Seamas Egan, Manager of Revenue Operations at Campaigner. “Consistent and segmented messaging, optimal planning and fostering loyalty are just some of the gems these leaders have provided us throughout the years, and businesses would be wise to embrace them.”

According to a recent consumer survey conducted by Campaigner Email Marketing, 21 percent of survey respondents believe that if all former presidents were in the workforce today, Bill Clinton could be named the “Great Email Marketing Communicator.” Similarly, 32 percent of respondents believe that of the presidents listed in the survey, John F. Kennedy could have created the most inspirational email campaign. Additionally, 33 percent of respondents would choose Kennedy, based on past campaign creativity and marketing effectiveness, to lead their marketing team to success. More results can be seen in the infographic below (click on the image to zoom in).

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