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Email on Acid Simplifies Email Marketing

Posted on 3.23.2016

Email testing and analytics provider Email on Acid has launched a new tool that simplifies the email creation process by allowing users to build campaigns and test edits in a single, real-time platform.

The new tool, dubbed Email Editor, optimizes the workflow and saves time by combining multiple tools and tasks into a single application. Instead of having to switch back and forth between an email service provider and an HTML editor, or creating a new test for every HTML tweak made, Email Editor enables users to create emails and conducts tests directly from the application, which provides instant feedback on code changes. What’s more, Email Editor’s revision history feature allows users to track, find and fix HTML issues without losing work or making a change that causes other issues.

“This addition to our product suite supports Email on Acid’s mission of making it easier for email developers, designers and marketers to design high-quality email campaigns that look great on every device and browser,” said John Thies, co-founder and CEO of Email on Acid. “Email Editor is going to revolutionize the way email campaigns are developed.”

It is important to note that the Email Editor provides users with a variety of time-saving features, including instant feedback on code with real-time previews, an image library that allows users to save and reuse images across campaigns, pre-made or custom code snippets that complete complex actions with simple keyboard shortcuts and a character converter that changes special characters to HTML code.

“Email marketing remains one of the most cost-effective ways to engage with customers,” said Thies. “Today, email is opened on hundreds of combinations of browsers and devices, making it imperative to ensure email campaigns render correctly on computers, tablets and cell phones. Our new Email Editor streamlines many steps and tools into a single, easy-to-use application.”

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