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Email Service Provider (ESP) Price Guide

Posted on 1.13.2011

SEO, PPC and SMO receive the greater share of attention among Web professionals, but email - and more specifically email marketing - is certainly not an acquisition or retention tactic to ignore. Email is an effective approach to generating revenue and improving users’ overall experience – that much has been proven repeatedly. While a few enterprises will go it alone and manage their email marketing efforts completely in-house, the rest will turn to email service providers (ESPs) to achieve their email marketing goals. Providers of email marketing services however are often more alike than different making the decision process a cumbersome one.

Website Magazine has provided some timeless information on how to select an email service provider but one topic we have yet to address is the cost of such services. While deliverability support, list management and ease of use are key to selecting the right vendor for your enterprise, we would be remiss to not mention how much these services charge their existing users.

Below you will find ten of the top email service providers and a general outline of their cost. In general, cost is associated in part with list size.


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