eROI Q2'06 Email Statistics
On average, email open and click-through rates were highest on Saturdays in the second quarter, according to a new report from eROI. Q2 of 2006 yielded open and click rates similar to that of Q1. Of note this quarter, Saturday and Sunday had the highest open rates, while Thursday and Saturday lead the way in click rates. Monday had the highest week-day open rate with 35.7%. Open and click rates were more this quarter than in previous ones, with open rates between 32.7% and 38.3% and with click rates between 4.4% and 5.4%.