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Emails for Lead Gen - Know Your Audience

Posted on 4.29.2015

Those Internet professionals using email as the primary means in which to follow up with prospects should check out some interesting, but probably not surprising, info about the email habits of 2 million people over the course of several months (a total of 16 billion messages).

Researchers from Yahoo Labs found that, for starters, people respond to messages more quickly during working hours. There was also a gender divide in the length of emails being sent (men tended to write shorter messages than women).

When it comes to replying to messages on mobile devices, those were shorter as well.

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