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The Potential in Pay-Per-View Web Broadcasting

Posted on 9.12.2007

So you've got a collection of video stashed away or want to stream an event live (broadcast) the content to your audience. You can obviously make a formal decision to share your archived videos for free on YouTube or stream live video on services like BlogStream, but what if you wanted to generate revenue from this content and not give every single Web user access to these premium offerings?

There is great potential to monetize on exclusive video content and you can do it through pay-per-view Web broadcasting.

Affino is an interesting technology from Emojo available for companies wishing to monetize their broadcast/video catalogues online, whether live and direct streaming or archived content. The solution supports a wide variety of business models including pay-per-view, on-demand and subscription. The benefits are many but the primary catalyst for many businesses wanting to deploy a solution like this (beside the obvious potential boost in revenue) is that they will be able to include the broadcasting of media within a seamless, uniform dynamic interface that encompasses editorial, community functionality and related commerce.

It looks like a strong service and may be worth investigating further if Pay-Per-View Web broadcasting fits within your business model.

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