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Emotional Reactions on FB Timeline with BuzzFeed

Posted on 1.22.2012

Social content aggregator BuzzFeed announced an integration with Facebook that enables users to indicate their emotional reactions of content they encounter at BuzzFeed to their Facebook timeline.

Content publishers like BuzzFeed need to strategize ways in which they can support social sharing and on the whole I think they’ve done pretty well in this case considering the demographics of their users. Users can select “reactions” ranging from LOL, WIN, OMG, CUTE, WTF, FAIL, OLD, and TRASHY to name a few. Below you can see a screenshot of the emotional reaction area on BuzzFeed which prompts unlogged in users to sign in with Facebook and share the content they are viewing.

“In a social world, reacting and sharing media is the best way to express yourself and connect with your friends,” said Jonah Peretti, Founder and CEO of BuzzFeed. “By combining BuzzFeed with Facebook Timeline, we allow our readers and their friends to easily express the full range of human emotions.”

BuzzFeed, which recently raised $15.5 million in funding, now reaches over 25 million monthly unique visitors.


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