Encouraging E-commerce Efficiency, One Company's New Plan
E-commerce is a massive industry with companies scratching their virtual heads every day thinking of ways to be more efficient.
Through their new partnership with ExactTarget, cleverbridge is hoping to have the answer. Cleverbridge is offering its clients easy integration with ExactTarget’s Email Marketing solution and its own e-commerce platform. The integrated software allows clients to not only create but also deploy and track promotional and transactional emails based on customer data.
“Consumers are interacting with brands in real-time across email, mobile, social media and the Web, and marketers must make the most of the opportunity to effectively engage,” said Christian Blume, CEO, cleverbridge.
Through this integration, software and cloud companies are able to improve their customer interactions by delivering targeted emails based on behavioral and transaction data. This will enable companies to improve their marketing efficiency by delivering personalized emails to customers.
The integration also offers triggered emails, which allows for companies to send out newsletters to customers automatically based on set criteria.