Website Magazine's upcoming feature story for December 2012 focuses on the rapid innovation occuring today in the email marketing space. Despite a historically bad repuation, significant strides have been made in the past few years in terms of useful and practical development including integrations with analytics, CRM, marketing automation and you guessed it - email marketing services.
The benefactor of all this amazing development and innovation of course is the business user - and there's case studies galore (here's one from Listrak, and another from SilverPop) to prove it. UK retailer Appliances Online for example experienced a 50% increase in purchase recovery rates after implimenting ExactTarget's interactive (email) marketing solutions.
"We not only capitalized on the opportunity to re-engage customers with abandoned shopping cart emails but also received insight on why they left our site without completing their purchase," said Russell Cordingley, Appliances Online's head of customer retention. "Through our cart abandonment campaign, we have increased our recovery rate, directly fueling our sales results and customer base."
So what are you waiting for? Any email service provider that is worth using at the enterprise level should have purchase recovery (cart abandonment) features in place.
