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End Slow Load Times with Snow IO, Image Optimization for Responsive Sites

Posted on 10.07.2014

Responsive design has quickly become a popular website coding technique because it helps sites deliver the best possible presentation across devices - from smartphones to desktops. It is ideal for content-centric, publishing-oriented websites, but unless great care is taken to control the size of elements such as photos and images, responsive websites can still load slowly - particularly on mobile devices.

Trilibis, a solution that makes websites "device-aware", has launched SNOW Image Optimization (SNOW IO), a server-side plug-in that accelerates websites on mobile devices. Built specifically for responsive websites, SNOW IO works in conjunction with web servers to ensure each device is served only those images that are optimized for its unique characteristics.

SNOW IO can reduce page weight from megabytes to kilobytes, and typically shortens page-load time to less than four seconds for all devices. SNOW IO has already demonstrated its effectiveness on some high-profile websites including and According to Trilibis, when SNOW IO was used to optimize the images on these sites, mobile page weight was reduced on average by 80 percent, and page-load time was reduced on average by 41 percent.

"In a fast-paced publishing environment, especially with distributed editorial teams under deadline, it's easy to overlook the optimization of web assets such as images. The result can be a disappointing and frustrating web experience for mobile users our own tests show that some sites take almost a minute to load on a smartphone or tablet," said Ted Verani, SVP of sales and marketing at Trilibis. "SNOW IO is the perfect antidote to this problem. Better still, it's a 'set it and forget' server-side solution that continually ensures your responsive website serves only size-optimized images for every device."

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