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Engage Mobile Consumers with Native In-App Messaging

Posted on 8.28.2014

Mobile app marketers will be able to engage their users through personalized in-app messaging, thanks to new capabilities for Artisan’s Mobile Experience Management (MEM) platform.

Through the in-app messaging capabilities, marketers have the ability to target app users and communicate with them while they are engaged with the app. The in-app messaging formats include slide-in messages, pop-ups and screen takeovers. Plus, the text, images and backgrounds for messages are customizable without requiring users to alter the underlying code of the app.

The functionality helps marketers deliver a high-end brand experience through native delivery of the in-app messages. In addition, marketers can leverage Artisan’s MEM platform to analyze, personalize and test in-app messages. By doing this, marketers will be able to optimize their messaging strategies to deliver the right message to the right users at the right times.

“Due to limited technology capabilities to date, marketers haven’t had the opportunity to realize the full potential of in-app messages to increase engagement,” said Bob Moul, CEO, Artisan Mobile.  “Marketers can now, for the first time, provide truly tailored in-app messages, and deliver those messages when they’re most likely to drive conversions – all without requiring help from IT.  By integrating in-app messaging with the power of our comprehensive platform, we’re empowering customers to take the impact of mobile app marketing to a whole new level.”

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