ENGAGEMENT: Customer Relationships & Unique Experiences Matter - October 2017
:: There is no one way to define engagement and no one engagement experience that will apply to every brand. By focusing on the steps and strategies outlined here, however, it is possible for every business to win the hearts, minds and wallets of today’s consumers. ::
Welcome to Website Magazine
- the leading magazine on Web business!Below you will find the contents for the October 2017 edition of Website Magazine. The feature article, "ENGAGEMENT: Customer Relationships & Unique Experiences Matter" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of higher customer engagement and better experiences.
As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The October 2017 edition is distributed exclusively to our subscribers (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! SUBSCRIBE NOW.
FEATURE: ENGAGEMENT: Customer Relationships & Unique Experiences Matter
There is no one way to define engagement and no one engagement experience that will apply to every brand. By focusing on the steps and strategies outlined here, however, it is possible for every business to win the hearts, minds and wallets of today’s consumers. Read More.
Creating Algorithm-Winning Videos
Text and link-based posts may be experiencing dramatic decreases in organic reach on Facebook, but marketers are ﬁnding a boost in videos shared on the network.
The Other Kind of Testing
Those responsible for website conversion tend to engage in either split or multivariate testing, but usability testing can also be extremely beneﬁcial and it is easy to get started.
Transforming Email Design
Discover several best practices for determining when an email makeover is in order, and how to go about implementing one.
Tackling Automation Challenges
As businesses start to automate their workplaces, it is important to understand the challenges that can arise and the best ways to overcome these hurdles.
Marketing with Feeling
By tracking how customers perceive a product, service or even company culture, marketers can apply those ﬁndings to their communication campaigns.
Learn what happens in a drive-by download attack and how to avoid infecting a computer by visiting a malicious link
Explore more from Website Magazine's October 2017 issue:
Editor's Letter: The Relentless Pursuit of Engagement
Net Briefs & #WebTechWatch: BOPIS, Budgets & Business
Stat Watch: Holiday Shopping Expectations
Quiz Time: New Careers in Analytics
Enterprise Ready: Your Website as a Sales Team
Top 50: Optimization Tools
Mastering Search: Mobile Opportunities
E-Commerce Express: SoLoMo Takeaways from Prime Day
Design & Development: Improving Site Search UX
Tech Talk: It's All About Bots
Web Commentary: Advice for Female Professionals