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Engagement - February 2016

Posted on 2.02.2016

:: While there is no single, undisputed definition of “engagement,” today’s enterprises know they must still pursue it rigorously. So, what is it exactly, and how can brands create experiences worthy of the time, attention and investment of their audience of existing customers and future prospects? Further, how do they develop experiences that still manage to benefit the bottom line of their enterprise? Simple; focus on forging better relationships.::


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Below you will find the contents for the February 2016 edition of Website Magazine. The feature article, "'Net Engagement in the Relationship Age" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of engagement success.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The February 2016 edition is distributed exclusively to our subscribers (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! 


FEATURE: 'Net Engagement in the Relationship Age
While there is no single, undisputed definition of “engagement,” today’s enterprises know they must still pursue it rigorously. So, what is it exactly, and how can brands create experiences worthy of the time, attention and investment of their audience of existing customers and future prospects? Further, how do they develop experiences that still manage to benefit the bottom line of their enterprise? Simple; focus on forging better relationships.

Campaign Warning Signs
All marketers say they want to be data-driven, but the fact remains they aren’t all using metrics to boost their efforts.

Before Hitting Send
With open, click-through and conversion rates at stake, email marketers should ask themselves these eight questions before hitting send.

Why Mobile Site Search Matters
Meeting the high expectations of users on the go makes building site search a challenge, but there are tactics to doing it well. With top-level support, time for education and the right technology stack, CRO pros can break through ineffective patterns.

The Big Lie: Never Redesign
Conversion optimizers are making a case for never redesigning, but they shouldn’t kid themselves that testing alone will get them desired results.

Explore more from Website Magazine's February 2016 issue:

Editor's Letter: Let's Get Engaged
Net Briefs & App Watch:
Bing and AOL Search, Facebook Messenger, WordPress & more
Stat Watch:
Digital Acquisition
Software Everywhere:
SaaS for Retail Organizations
Enterprise Ready:
The Need for Global Content
Small Business Lab: One-Hour SEO
Quiz Time:
Digital Ad Domination
Top 50:
Leading Advertising Networks
Mastering Search: 2016 Search Strategies

E-Commerce Express:
Personalization Factors
Design & Development:
UX Design Trends
Social Media Mavens: Big List of Social Media Holidays
Affiliate Insider: Managing a Virtual Workforce

Net Advertising: A Closer Look at Scientific Marketing
Commentary: Lessons from Shark Tank

Get the digital scoop with Website Magazine’s email newsletters, covering e-commerce, search, SoLoMo, design and more.

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