Engagement Marketing & Education for Associations from Constant Contact
Engagement marketing provider Constant Contact, best known for its email and event marketing features, has launched a new program for associations.
Organizations that join the program will receive discounts to the company’s suite of engagement tools – email, social, deals, events, etc. – as well as direct access to educational resources to teach best practices, marketing coaches to put those best practices in action, Constant Contact marketing tools, and perhaps most notable is an “association console” which can be used to track and manage the program.
While associations could likely get these offerings from anywhere, Constant Contact’s industry experience is what is noteworthy. Anyone looking to keep their association’s members, donors and even volunteers active and engaged might want to check it out – if only to use as a comparison to the systems they currently have in place.
“Constant Contact has long been committed to supporting associations, and we're very excited to offer this new program to help them attract new members, foster communication with existing members, and support members' marketing efforts,” said Alec Stern, vice president, strategic market development at Constant Contact. “Understanding how to market effectively is a critical to being successful, which is why we have made education a core component of the Association Program.”