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Engagement Marketing Maturity Model from Perkuto in Focus

How is your company doing on its engagement marketing initiatives? Not really sure? Perhaps it's time to make a formal assessment of your maturity in that regard.

Perkuto recently announced the launch of its new Perkuto Engagement Marketing Maturity Model, an engagement marketing assessment tool that may provide the data you need. 

Also known as EM3, the guided self-evaluation enables marketers to get a better understanding of their level of usage and integration of their marketing operations, recommending methods to increase engagement. The EM3 model determines the level of engagement based on answers across five different dimensions, including Marketing Automation, People & Processes, Customer Engagement, MarTech Adoption, and Measurements. Results are built around the concept of PACE (Passive, Active, Coordinated, and Engaging), with recommendations of how to increase your PACE of engagement.

It's not going to provide all the answers to the questions you have about engagement marketing but it should get brands thinking about how to improve in this regard.

Assessments can be created around many different aspects of marketing,” said Alexandre Pelletier, CEO at Perkuto.

With the EM3, we wanted to give marketers a way to gauge their marketing processes across multiple dimensions. By determining the level of usage and integration of technology and process within each dimension, we can give an assessment and actionable recommendations to pick up the PACE.

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