Engineering Email - April 2010
:: Nothing impacts the success of an e-mail marketing campaign more than how it is engineered. Generating high-value response relies on an e-mail marketer’s knowledge of what will trigger activity by message recipients. ::
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Below you will find the the table of contents for the April 2010 edition of Website Magazine. The feature article addresses Email Marketing, but as in each edition a wide range of topics (including SEO, SEM, Web Design & Development, Software and more), essential techniques and trends are covered as well. The April 2010 edition is a "special issue" and distributed exclusively to our professional-level members.
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Cover Story: Engineering Email
Nothing impacts the success of an e-mail marketing campaign more than how it is engineered. Even with the sophisticated technologies available to Web professionals, generating high-value response relies on an e-mail marketer’s knowledge of what will trigger activity by message recipients.
Commercial WordPress Themes for Business
WordPress is one of the most ubiquitous platforms on the Web, powering tens of thousands of websites. They range from simple blogs to custom, complex content management systems. Which is right for your business?
Optimizing PPC in a Quality Score World
Achieving a high Quality Score in Google or Yahoo! will take time. But eventually, traffic, conversions and leads go up, while spend goes down.
Three Ways to Leverage Facebook
With the decline of traditional advertising and marketing, it is getting harder to find the right ways to attract consumer attention. Is Facebook an answer and how can Web professional make the most of their presence.
A Marketer’s Guide to Website Compliance
Thrifty Consumer, Savvy Retailer
With the economy going either the way of a recovery or worsening recession, every online business needs to be investigating innovative ways to generate revenue. Creating and promoting Internet coupons is one of the fastest growing segments of the Internet marketing industry.
Gaining Insights with Affiliate Software
Marketers who gather intelligence on their strengths in the acquisition process can accurately anticipate how a campaign is going to perform, and then optimize it accordingly.
Getting Viral without Astroturfing
Video is taking center stage in the minds of consumers. So how do you construct a video that can be tested to generate more conversions?
HTML 5 in Focus
Viral marketing, despite the mystique surrounding it, is nothing more than a promotional technique. Learn how to “go viral” without manipulating users.
Website Magazine 'Net Briefs
‘Net Briefs: Google Buzz or Bust, State of the Twittersphere, Listing Fees and the Troubles of eBay, Bing Knows SEO, Apple introduces the iPad, The Best in Mobile Today (Mobile World Congress)
Website Magazine Departments
Top 50: Search Engine Optimization Agencies
SEO Corner: Optimizing for Google Social Search
Conversion Cache: Test What Matters
Findability Makeover: Bridging Online and Offline Marketing
Show Profile: Ad-Tech
Commentary: Affiliate Tax