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Enhanced E-commerce Platform Helps Brands Put Their Best Digital Foot Forward

Posted on 3.29.2015

The e-commerce sector is loaded with competition in every vertical so those wishing to set themselves apart and thrive in the virtual world must leverage powerful solutions and platforms that endow them with enhanced tools and features.

GfK Etilize, a subsidiary of market research company GfK, has recently unveiled an enhanced version of its Spex Access platform.

For those unfamiliar with Spex Access, the platform enables brands to easily create, edit and share accurate product data with sellers, distributors and manufacturers. Now, thanks to the additions to the platform retailers and manufacturers are able to draw on both structured and unstructured content to provide shoppers with a variety of enhanced features to help improve consumers' shopping experience.

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Tools included in the new version of Spex Access include analytics on top search categories, daily updates of distributor requests that display the SKUs being requested and customizable analytics on product reviews and consumer sentiment.

“At a time when online consumers have so many options for what and where to buy, rich information and interactivity are essential tools for grabbing and holding their attention,” said GfK’s Adnan Memon, business solutions architect. “Our Spex Access enhancements make sure that manufacturers and sellers can put their best foot forward. We also give our clients key tools for tracking how consumers are responding and making adjustments on the fly.”

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