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Enriching the User Experience with Act-On & Microsoft

Posted on 10.11.2016

It's incredible to think how customer expectations have evolved over the years. 

Today, to add value to the omnichannel experience and build long-term relationships and achieve success, brands must be able to personalize and adapt their outreach to the actions and behaviors of their stakeholders - but that doesn't mean that companies are willing to just buddy up with anyone to make it happen. 

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In what can only be considered a step in the right direction in this regard, popular marketing automation provider Act-On Software announced that its latest product bundle is now tightly integrated with Microsoft solutions including Microsoft Dynamics CRM, Power BI & Microsoft Outlook.

Act-On has essentially made applications specifically for Microsoft Solutions including a prebuilt, native integration with Microsoft Dynamics that will likely be used for account-based marketing, an integration of its DataStudio with Power BI to give users the ability to push engagement data into the sales visualization tool, and another integration that will give Act-On's Anywhere users the ability to access email templates with Microsoft Outlook. Act-On's technology alliance with Microsoft enables it to provision joint customers to Azure.

"Act-On for Microsoft is part of our ongoing commitment to the Microsoft ecosystem," said Andy MacMillan, CEO of Act-On Software. "When Act-On is integrated with Dynamics CRM, the benefit becomes greater than the sum of its parts. We see the future of marketing and sales engage


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