Ensighten Expands Customer Base with TagMan Acquisition
Data and tag management provider Ensighten announced recently that it has acquired competitor TagMan.
The acquisition dramatically expands Ensighten's global customer base, which now represents companies generating more than $1.9 trillion in revenue.
"The acquisition of TagMan accelerates Ensighten's growth on a global scale and represents our collective vision to redefine the marketing cloud," said Josh Manion, Ensighten founder and CEO. "Anytime the top two players in a market unite the playing field dramatically shifts. We are very excited to deliver one-to-one marketing capabilities for the mutual benefits of our customers and partners worldwide."
As digital marketers interest in leverage enterprise data and tag management platforms to collect, own and act on customer interactions across digital touchpoints, they'll likely start turning to solutions like Ensighten and others including Ubertag and Google's tag manager) to make it happen. It's a good time to be in tag management.
TagMan has a relatively small but noteworthy customer base of more than 400 leading brands, including Virgin America, Travelocity, John Lewis, Marriott and DirecTV.