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Essential Advice

Posted on 7.21.2011


The new Device Essentials service from comScore measures Web traffic based on what devices are being used to visit a website, and one of the earliest reports that surfaced in June had some interesting findings. It showed that 6.7 percent of all U.S. Internet traffic comes from either mobile phones (4.6 percent), tablet computers (1.8 percent) or other mobile devices such as Webenabled game consoles (0.3 percent). That’s nearly 7 percent of all Web visits coming through some form of hand-held device, at a time when most agree that these devices have yet to really hit the mainstream. Says Andrew Lipsman of comScore, “So that 7 percent will soon be 10 percent, and then 15 percent. As that change occurs, anybody who does anything on the Internet will have to pay attention.”

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