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Essential & Edgy E-Commerce - August 2015

Posted on 8.03.2015

:: Consumers’ shifting behaviors, expectations and tech-savvy are rapidly changing the way retailers market and sell products online. Shoppers’ often fragmented conversion paths are forcing the industry’s hand to let shoppers shop how, when and where they want – causing retailers to consider “edgy” technology that is now essential to every e-commerce brand’s success.:


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August 2015 Issue of Website MagazineBelow you will find the contents for the August 2015 edition of Website Magazine. The feature article, "Edgy & Essential E-Commerce" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of e-commerce success.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The August 2015 edition is distributed exclusively to our professional-level members (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! 


FEATURE: Essential & Edgy E-Commerce

Consumers’ shifting behaviors, expectations and tech-savvy are rapidly changing the way retailers market and sell products online. Shoppers’ often fragmented conversion paths are forcing the industry’s hand to let shoppers shop how, when and where they want – causing retailers to consider “edgy” technology that is now essential to every e-commerce brand’s success.

On-Site Social Strategies 
Brands are turning to solutions and strategies that bring engagement and traffic off social networks and on to their websites.

Why Content Isn't Converting
With every brand becoming a “publisher,” it’s high time Web pros look at which companies actually need to create content and which ones don’t.

Clean Up Your Code
The benefits of clear and uncluttered code will not only serve a developer well today but also years down the digital road.

Send Email Highlight Reels
Across industries, marketers are sending messages highlighting the activity on their networks to motivate recipients to engage.

Uncommon Ways to Measure SEO Campaigns
There are lesser-used statistical analysis processes that can get to the root of why SEO initiatives are or are not working.

Selecting the Right Digital Ad Agency
To make the most of a company-agency relationship, the right questions must be asked from day one.

Explore more from Website Magazine's August 2015 issue:

Editor's Letter: A Non-Linear Path to E-Commerce Success
Net Briefs & App Watch:
Microsoft, Amazon Web Services, Adobe, Facebook and more
Stat Watch:
Mobile Matters for Today's Growing Businesses
Enterprise Ready:
Making the Grade: How to Best Engage with Every Contact
Small Business Lab: Tapping Into the Freelance Economy  
Quiz Time:
Consumers' Mobile Behavior in Focus
Top 50:
Mobile Solutions for Enterprises 
Mastering Search: Fundamentals of International SEO
E-Commerce Express:
Customer Acquisition for Online Retailers
Design & Development: SEO Principles for 'Net Builders
Commentary: The Great Gender Divide

Get the digital scoop with Website Magazine’s email newsletters, covering e-commerce, search, SoLoMo, design and more.

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