Skip to Main Content

Essential Local Directories for Visibility

Posted on 3.20.2017
Consumers access local businesses in myriad ways - from clicking on whatever search result Google has deemed relevant to going to an online directory to get recommendations. 

Local search results and directories, in fact, work hand in hand to increase a company's online visibility. For example, if you search for a merchant in your town on Google, chances are that a directory will be included immediately below the local search pack and much higher than an actual business listing. For instance, the "shoe repair san diego" query provides four directories before a merchant. 

shoe-repair-sandiego

It appears that both search engine and users trust local directories to access a list of quality providers for a query, but which directories are most important for providing a benefits-control_1xvisibility boost? Last summer, Yext used WhiteSpark’s lists of top citation websites to put together a list of the top 100 directories for SEO. The list can be accessed here, but we are going to add our anecdotes about optimizing, reviewing, submitting, etc., for the top five directories, below. 

Before we begin, however, it's important to note that while Google My Business (shown) isn't included in the list below, your local directory initiatives should begin there to ensure name, address, phone number, hours, photos and other information are all up to date for the company's best chance at appearing in Google Maps and in its local search results. 

1. www.yellowpages.com

Claiming a company's free listing on YP.com is as easy as one would imagine. Optimizing the listing can be done by adding coupons, hours of operation, menus and other information a prospective patron would find helpful.

yp-submit

2. www.yelp.com 

Many local merchants have a love-hate relationship with Yelp, as it can help boost customer acquisition efforts since 'millions of people turn to Yelp every day to make spending decisions.' There are also, however, frustrations like with filtered reviews. By claiming your business, you can respond to customer reviews (a best practice), measure visitor activity on your page and create a Yelp deal. In the spirit of Yelp for SEO, ensure your profile is complete, use keywords that people are using to search for you, pick the right category when initially setting up and add captions to your business photos (must be added on the desktop site). 


yelp-stats

+ Some of the best recent advice about Yelp comes from Moz Local's Miriam Ellis, which we recommend reading here.  

3. www.facebook.com 

Most of you likely do not need a refresher on why Facebook is important for local business (e.g., reviews, check-ins, businesses nearby, recommendations, events, etc.), but new features like Marketplace, more targeted ad options, Messenger response rates and times and even local social activism are keeping the network as a top local directory. To increase the chances Facebook can boost visibility for a brand off the network, businesses must treat Facebook like a customer service channel, update it frequently, post regularly and explore the new features added monthly. 

create-a-page

4. www.manta.com

manta-addAccording to Manta, 1,000 businesses join its local directory every day. By adding your company, you better the chances it will be found by consumers and you get stats on who is visiting your profile. Similar to other directories, Manta reports that completed and managed business listings receive 347 percent more searches on average than incomplete or inaccurate listings - so keep them complete and updated.

Manta also has a suite of small business marketing products, including listing management (to deliver automatic updates to more than 70 online business directories), Google AdWords help and more. 

5. www.indeed.com

It would be easy to forget about job aggregator sites when thinking about boosting online visibility, but that would be a mistake. These directories not only allow companies to post their job openings, but they also typically allow for a Company page where details about products, services, culture and other notable features can be posted (and indexed by the search engines).


indeed-screenshot

Here's the rest of Yext's very helpful list (use it as a starting point to ensure you have a current and optimized presence on any of the directories that make sense to your industry). It would also be beneficial to use this list to reach out to any directories in your industry that may accept guest blogs, as a link back to your site from one of these properties could prove to be valuable. 

6. www.angieslist.com
7. www.mapquest.com
8. www.superpages.com
9. www.bbb.org
10. local.yahoo.com
11. www.linkedin.com
linkedin-page
12. www.youtube.com 
13. www.thumbtack.com
14. www.yellowbook.com
15. www.groupon.com
16. www.tripadvisor.com
17. http://jobs.monster.com
18. http://foursquare.com
home-advisor19. www.homeadvisor.com 
20. http://porch.com
21. http://en.wikipedia.org
22. www.bizjournals.com
23. www.whitepages.com
24. http://threebestrated.com 
25. www.glassdoor.com
26. www.dexknows.com
27. www.simplyhired.com
28. www.houzz.com
29. www.weddingwire.com
30. www.10best.com
31. www.careerbuilder.com
32. www.expedia.com 
33. www.healthgrades.com
34. www.theknot.com
35. http://www1.salary.com
36. http://local.dmv.org
37. www.livingsocial.com
38. www.whodoyou.com
39. www.zillow.com
40. www.zocdoc.com 
41. www.thrillist.com 
42. www.zomato.com 
43. www.city-data.com 
44. www.mystore411.com 
45. www.trulia.com 
46. www.wellness.com 
47. www.allmenus.com 
all-menus
48. www.findmeglutenfree.com 
49. www.fixr.com
50. www.grainger.com 
51. www.interias.com 
52 www.looksharp.com 
53. www.loopnet.com 
54. www.thebluebook.com 
55. www.virtualtourist.com 
56. http://agency.nationwide.com
57. http://doctor.webmd.com 
58. http://freeclinicdirectory.org 
59. http://eventful.com 
60. www.thomasnet.com 
61. http://health.usnews.com 
62. http://local.intuit.com 
63. http://k12.niche.com 
64. www.schooldigger.com 
65. www.vitals.com 
66. http://stores.jcpenney.com 
67. http://locations.budget.com 
68. www.allonesearch.com 
all-in-one-search
69. www.ameripriseadvisors.com
70. www.beautyseeker.com 
71. www.booking.com 
72. www.bringfido.com 
73. www.calculateme.com 
74. www.care.com 
75. www.caring.com 
76. www.chowhound.com 
77. www.clubplanet.com 
78. www.concretenetwork.com 
79. www.erieinsurance.com
80. www.eventbrite.com
81. www.eventective.com
82. www.feeonlynetwork.com
83. www.freeclinics.com 
84. www.greatschools.org
85. www.homes.com 
86. www.hotels.com
87. www.kayak.com 
88. www.legalconsumer.com
89. www.pinterest.com
90. www.plannedparenthood.org
91. www.priceline.com
92. www.realtor.com
93. www.reddit.com
94. www.travelocity.com
95. www.tuscl.net
96. www.urgentcarelocations.com
97. www.usnews.com
98. www.zagat.com
99. http://top10weddingvendors.com 
100. http://usplaces.com
signposts_525x525

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code

  • 2_a_300x250

    5 Next-Generation Supplier Strategies

    Tipalti