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Etsy Wholesale Moving Toward Public Launch

Posted on 4.15.2014

Last year, popular craft marketplace Etsy unveiled the beta version of a platform called Etsy Wholesale, which offers Etsy sellers the opportunity to grow their businesses by connecting with independent boutiques.

Through the platform, retail buyers can place orders through a streamlined ordering process in order to stock their stores with unique products from participating Etsy sellers. Now the company is unveiling pricing for the platform as Etsy moves closer to the official public launch of Etsy Wholesale later this summer. Once the Etsy Wholesale platform comes out of beta, new sellers will be able to pay a one-time joining fee of $100 and Etsy will collect a 3.5 percent transaction fee for wholesale purchase orders, which is the same amount that Etsy charges for transaction fees on

“Part of Etsy’s goal is to help sellers grow, and help them reach their vision of success, whatever that may be,” Etsy states in a blog post. “For some, success is making enough to cover their bills or for a fun family outing; for others, it’s about fulfilling a creative passion. But for many sellers who have built sustaining, full-time businesses on Etsy, Etsy Wholesale is a way to support their continued growth. What we’ve built is a direct reflection of listening to the needs of our growing community of shop owners ready to take their businesses to the next level, and it complements a traditionally seasonal pen-and-paper practice.”

Etsy’s blog post notes that in addition to independent boutiques, Etsy Wholesale has partnerships with larger retailers like Nordstrom, West Elm and Indigo, which has provided even more opportunities for wholesale sellers looking to expand their audiences. Moreover, Etsy-sponsored events with tradeshows also extend the reach of the company’s wholesale sellers. Those interested in Etsy Wholesale, including retail buyers, designers and artists, can apply on the platform’s website.


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