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Everybody Gets a Toolbar

Posted on 5.11.2011

This week publisher network Conduit announced a new round of companies and services are using its platform including the Weather Channel, Bebo and Travelocity. The size of the Conduit publisher market is immense but are toolbars all they are cracked up to be?

Travelocity recently created a travel app with Conduit which features vacation packages, flights and hotel deals. Another example is Bebo, recently launching a toolbar that integrates some of the social network’s functionality. There are some creative toolbar implementations and even a few reports which indicate their use (if not popularity. Conduit for example, says its toolbars have been used by over 230 million consumers.

“These last few months have marked incredible growth in the Conduit Network of publishers and users,” said Conduit president Adam Boyden. “Our easy-to-use platform is in demand across industries as diverse as professional sports, travel, charities, gaming, education, and medical. The addition of these offerings from truly global brands speaks volumes about the growing influence and power of Conduit.”

In February Conduit introduced Conduit Mobile, a solution for developing, promoting, analyzing and managing mobile apps on multiple devices.

Do you offer a toolbar to your website visitors? Are toolbars best used as a means to drive new website traffic and brand exposure or to encourage return visits and higher lifetime value? Share with other Website Magazine readers by commenting below.

Recent Coverage of Conduit at Website Magazine:

- Conduit’s Web App Network Goes Mobile 

- Browser Apps as Distribution Strategy 

Conduit's World Cup Score a Kick for Web Apps 

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