Everyday & Everywhere Analytics - December 2015
:: Paying regular and rigorous attention to website performance and analytics is considered fundamental to the success of each and every digital enterprise; but it’s only the first step. Web workers and the enterprises that employ them need to know where to look and how to use that information once it’s been found to cross-sell, upsell, plan and most importantly, innovate and make measurable improvements. ::
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Below you will find the contents for the December 2015 edition of Website Magazine. The feature article, "Everyday and Everywhere Web Analytics" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of mobile success.
As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The December 2015 edition is distributed exclusively to our professional-level members (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access!
FEATURE: Everyday and Everywhere Web Analytics
Paying regular and rigorous attention to website performance and analytics is considered fundamental to the success of each and every digital enterprise; but it’s only the first step. Web workers and the enterprises that employ them need to know where to look and how to use that information once it’s been found to cross-sell, upsell, plan and most importantly, innovate and make measurable improvements.
A Call for New Visibility Practices
Publishers everywhere are at the mercy of the “domain average” metric used to establish viewability scores, but there are better options.
CRO-Focused Business Models
To create a distinctive advantage over competitors, it has to be done with portions of the business they cannot easily inspect or duplicate.
Post-Holiday Email Retention
With bargain and gift hunters galore, the winter months improve retailers’ email lists but the focus should then shift to retention.
Using Psychology to Improve Conversions
While there is no magic formula for content or design, it is possible to understand a target audience and which elements prompt their action.
3 Pillars of Social Login
Using social login to build complete customer profiles and create seamless experiences requires that brands understand these key elements.
Explore more from Website Magazine's December 2015 issue:
Editor's Letter: Changing Perspectives on Web Analytics
Net Briefs & App Watch: The Perfect Marketing Email, The Best Social Channel and more
Stat Watch: Web's Wealthiest Webbies
Enterprise Ready: Big Data's Impact on Revenue & Marketing
Small Business Lab: Content Marketing Checklist
Quiz Time: This Year's Biggest Web Developments
Top 50: SEO Software
Mastering Search: Roles by Department
E-Commerce Express: Shopping Cart Recovery
Design & Development: Solving the Web's Cruft Problem
Commentary: The Attention Economy
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