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Evolving the Publishing Industry

Posted on 3.07.2011

Traditional publishing models are gone. That means content creators have more options, more control, and more power than ever before. In the world of traditional publishing you either evolve or devolve and some companies see the opportunities clearly in this new landscape.

Today’s news that open-publishing platform Lulu has partnered with e-commerce platform Elastic Path indicates this trend well. Through the partnership, content publishers will have new capabilities such as merchandising and custom sales campaigns, that will expand “creative control and freedom over their works” according to the announcement. For users of the often clunky, never clear Lulu system, a partnership on this level is way overdue.

“The Lulu Marketplace requires an ecommerce system capable of handling complex interactions like revenue tracking, partner commissions, easy discoverability, and customized storefronts,” says Bob Young, CEO and Founder of Lulu. “As Lulu and Elastic Path work together, we will create a new model of ecommerce for the publishing industry to follow as we help a new generation of creators sell more content to more readers more profitably than ever before.”

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