eWay Direct Gets Fathead
Fathead’s wall graphics (you’ve seen the commercials, think Green Bay’s Clay Matthews coming out of the wall), are big, but the company’s customer acquisition goals are bigger.
In order to generate highly qualified online customers and prospects, Fathead turned to eWay Direct whose Certain Source 2.0 B2C customer acquisition solution is designed to help companies deliver profitable online, tablet and mobile prospects and customers.
“Lead generation can be costly, and often has a negative impact on email performance,” said Jake Mahoney, senior media manager, Fathead. “We’re excited to use CertainSource because it lets us avoid potentially damaging leads and allows us to focus our efforts on quality prospects and customers.”
Fathead is among many other top brands to choose eWayDirect, including Publishers Clearing House, Alex and Ani and John Wiley.