ExoClick Bets on Big Data
ExoClick is putting an emphasis on big data with the launch of Version 3 of the company’s ad network platform.
The update gives advertisers and publishers access to big data stats, enabling clients to view detailed and segmented information regarding traffic sources and conversions. With this data users can optimize their current and future campaigns.
In fact, the new admin panel gives both advertisers and publishers access to a variety of reporting tools for analyzing clicks, impressions, click-through ratios, eCPM, ad zones, earnings and costs that can be filtered by things like date, country, variation, site, device, OS, browser, language, category and mobile carrier. It is also important to note that each analysis is displayed and sortable via columns and segmented pie charts.
To implement these enhancements, ExoClick’s ad platform features real-time stats with data that refreshes every 60 seconds. Moreover, the admin panel is now available in seven languages, including English, Spanish, French, German, Russian, Italian and Portuguese.
“This comprehensive version update is part of an ambitious development plan. We have invested significantly in hardware and technology to seamlessly migrate all of our systems to a new big data infrastructure,” said ExoClick's founder and CEO Benjamin Fonzé. “ExoClick's Advertisers and Publishers now have unprecedented access to big data sources, giving them the highest level of flexibility and knowledge both in terms of campaign targeting and publisher platform performance. Transparency has always been one of ExoClick's core values. We want to give to our clients all the tools and data they need to increase their revenues and run their businesses successfully. This is only the first step of many new features that will be released in the coming months.”