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Expand Your Digital Reach to Multichannel Shoppers

Posted on 5.21.2012

According to research conducted by Forrester Consulting, 68 percent of U.S. multichannel shoppers are more likely to purchase from brands whose products are readily available through a variety of physical and virtual touchpoints.

To help retailers achieve this goal, e-commerce solutions provider Demandware has expanded its Multichannel Commerce offering with a prescriptive framework that extends their digital commerce efforts to smartphones, tablets, in-store kiosks and other Web-enabled devices. The Multichannel Commerce solution combines Demandware’s cloud-based digital commerce platform, multichannel accelerators, pre-built integrations from Demandware LINK technology partners, education, implementation services and solution support to provide a cohesive framework for extending digital commerce capabilities to wherever and whenever multichannel consumers interact with a brand.

The expanded solution includes a set of accelerators – technology and strategy tools – that help deliver a consistent consumer experience across traditional Web, mobile, social, call center and in-store silos. Key accelerators are Open Commerce APIs to syndicate and synchronize commerce capabilities and content across channels; a mobile reference application with store locator functionality, and multichannel impact assessment tool and reference architecture for prioritizing, depicting and enabling key multichannel capabilities.

Demandware’s Multichannel Commerce solution is part of a suite of solutions that also includes Global Commerce, End-to-End Commerce, Emerging Commerce, Mobile Commerce and Web Commerce.

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