Expanded Reach with Premium Ad Formats from AOL
AOL has announced that its premium ad formats will now appear on Microsoft's MSN.com and within apps in Millennial Media's network (which AOL acquired last fall).
AOL’s Halo, Devil, Devil Full-Page Flex, Billboard and Loft ad formats are now available on MSN sites in the U.S., Canada, Japan and Spain and will come to the UK, France, Germany, Italy and Brazil in March. The lineup of linear video premium formats will be available in all of these markets later this quarter.
AOL took over display ad sales for Microsoft in its nine biggest markets this January. AOL estimates that these rollouts will expand its overall reach for in-app rich media ads by four-fold.