Expanding the Predictive Marketing Possibilities for Retailers
Windsor Circle, a provider of predictive lifecycle and retention marketing software and services for retailers, has raised $4.1 million in an over-subscribed funding round and secured a $2.5 million line of credit (LOC) from Square 1 Bank, a division of Pacific Western Bank.
This latest funding and LOC will help Windsor Circle continue to expand product development and further enhance their already impressive predictive algorithms and data science capabilities to power more effective automated marketing campaigns for e-commerce brands.
Windsor Circle’s platform (which includes a retention analytics suite and custom segmentation, and behavioral tracking to build rich consumer profiles) aims to help retailers grow customer lifetime value and increase customer retention. The company reports an average of 10x ROI and 17 percent lift in retention rates after 12 months for its clients.
“We’ve got big plans for these new funds,” said Windsor Circle CEO and Co-Founder Matt Williamson. “Our product innovations to better meet retailer and consumer needs are ever-evolving, plus we’re hiring new talent and working to expand our partnerships with industry leaders like Magento, Oracle, IBM and Salesforce—continuing to grow our product, team, and network.”
New investor Alerion Ventures joins Windsor Circle’s existing backers, Comcast Ventures, IDEA Fund Partners, Origin Ventures, and Triangle Angel Partners.