Expected Consumer Smartphone Use for Holiday 2015
Mobile is expected to play a significant role in the success of Holiday 2015, but how will consumers user their smartphones?
Mobile commerce platform provider and mobile app builder GPShopper commissioned digital measurement firm comScore to survey mobile shoppers on their plans for this year’s holiday shopping season, and discovered that 83 percent of smartphone owners will use their devices to shop this holiday, engaging in product research, communicating gift ideas and creating shopping lists.
”Mobile phones have never been more important to holiday shoppers than they are this holiday season; mobile shoppers rely on their phones in general and their favorite retailer’s app in particular to help them bust through hectic stores to find exactly what they are looking for, and often to avoid stores completely,” says Bill Siwicki, Vice President of Mobile Strategy and Research at GPShopper. “Retailers need to ensure their apps and sites provide all the tools mobile shoppers need to shop during the holidays, or risk losing shoppers to competitors with better mobile offerings.”