Experts Speak: 2014 Social Predictions
Social media has been on a roll, and the majority of marketers will increase their social media budgets this year. The challenge in planning for a year ahead in social, however, is that the channel is rarely, if ever, predictable.
In 2013, for example, brands experimented with new content formats and social selling strategies. Conversely, emerging social networks like Pinterest started honing in on ways to monetize their efforts. In order for brands to succeed in 2014, we’ve asked a few social executives to shed light on what trends they believe the New Year may have in store.