Experts Speak: 2014 Social Predictions

Social media has been on a roll, and the majority of marketers will increase their social media budgets this year. The challenge in planning for a year ahead in social, however, is that the channel is rarely, if ever, predictable.

In 2013, for example, brands experimented with new content formats and social selling strategies. Conversely, emerging social networks like Pinterest started honing in on ways to monetize their efforts. In order for brands to succeed in 2014, we've asked a few social executives to shed light on what trends they believe the New Year may have in store.

..:: Click here to discover their social predictions for 2014. ::..

Allison Howen

I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver