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Experts Speak: Free PPC Tools

Posted on 4.30.2014

Many professionals are handcuffed to the PPC tools offered by Google and Bing, but there are plenty of other free PPC tools available if you know where to look.

Kristina Cutura, an AdWords consultant and former client education and optimization specialist at Google, shares her top free PPC tools (minus any offered from Google and Bing). Find list cleaners, free scripts, keyword generators and more below.

Website Magazine has also included the top free PPC tools that were listed in our May issue.

Kristina Cutura's Picks

SpyFy or KeywordSpy: helps you see competitors' budgets and top keywords and ads. To see more detailed data, you have to subscribe, but you can do some more basic research for free.

List Cleaner: helps you de-dupe and clean up keywords lists in a matter of seconds.

Free AdWords Scripts: various scripts you can use to monitor and optimize AdWords campaigns.

Keyword Multiplier: combine keywords together to make new relevant keywords and cover all your bases with variations.

Typo generator: helps you create misspelled keyword variations.

Bad Keyword & Number Stripper: remove bad keywords from your keyword list.

Free Bing Ads Auto-tagging: auto-tag your Bing ad campaigns with Google Analytics UTM parameters.

Free Keyword Tool from Wordstream: get profitable keyword suggestions.

Free Negative Keyword Tool From WordStream (pictured): discover which keywords to block and eliminate irrelevant impressions.

Website Magazine's Picks

1. Local Keyword Generator

2. WordHippo

3. SEMRush

4. SplitTester

5. AdWords Wrapper

6. Ad Comparator

7. Übersuggest (pictured below)

8. ROI Calculator (CPC)

9. BidCops

10.MergeWords

11. Suggested Likes and Interests

12. JUMBO Keyword

(Editor's Note: For descriptions of Website Magazine's picks, visit the May article.)

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