Experts Speak on Enhanced Campaigns
When Google formally released its Enhanced Campaigns advertising model to the digital world, it received a mixed reception. As industry experts become more familiar with the platform's features and functionality, however, best practices are emerging. As we move toward the 2013 holiday shopping season, these lessons will prove more important than ever.
Website Magazine has assembled a group of digital advertising experts to share what they've learned and now know about enhanced campaigns. Learn the basics and discover how your enterprise can make the most of its advertising budget.