Experts Speak: Pros & Cons of My Affiliate Network
Affiliate networks have become a staple in many brands' marketing plans due to their large reach and relative low cost (as opposed to companies having their own expansive marketing departments). Due to various needs, each company's experience with networks is different.
Below is just one example of a company’s affiliate network experience.
Name: Sarah Chrisp
Title: Affiliate Manager
Current affiliate network: ClickBank
What are the top pros and cons of your current affiliate network?
With over 100,000 affiliates, ClickBank offers an incredible pool of professionals to recruit. The company is also a trusted industry leader, which adds authority to our affiliate program and makes affiliates more eager to promote us. ClickBank is convenient because it pays your affiliates for you, eliminating the associated paperwork. Finally, it's easy to join ClickBank, and they provide exceptional customer service.
On the downside, ClickBank allows affiliates to purchase products through their own affiliate links, which can lead to some "affiliate theft." Due to past ClickBank affiliates who have engaged in spamming, Google Adwords and Facebook tend to penalize certain ClickBank products. Lastly, at 7.5 percent, ClickBank fees are comparatively high.
What would you change about your current affiliate network?
We would like an easy way to set up a second-tier affiliate system.
What attracted you to your current network in the first place and how have
those expectations been met/not been met?
We gravitated toward ClickBank because of its impressive size, which we knew would help us gain affiliates organically. This expectation has been met, and our products convert highly, placing us at the top of ClickBank's product listings. Due to this success, affiliates find Affilorama's affiliate program organically through ClickBank's marketplace and promote us without any advertising done on our part. We are pleased with our results through ClickBank, and therefore see no reason to explore other options.
Do you have experience with affiliate networks? Add your experience, good or bad, in the comments section below.